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cover-letter

Do’s and Don’ts of Writing an Effective Cover Letter

The next time you are searching for a job, make sure you have all your bases covered. In addition to having a strong resume outlining your work experience and qualifications, it’s important to include a cover letter with your application in order to stand apart from the crowd.

 

A cover letter is meant to give the hiring manager an idea of who you are, why you are interested in the job in question, and why you think you can do the job well. Many people have debated the necessity of cover letters. However, even if the position does not mention including a cover letter, you should get into the habit of writing one for every job anyway. It is an easy way to demonstrate your interest in the position and shows that you have taken some time to reflect on why you think you would be a good fit.

 

If you have never written a cover letter before, it can seem like a daunting task, but there are a few simple steps to follow that can make the process a little less stressful. Read on for our do’s and don’ts of writing an effective cover letter that will land you an interview!

 

Do: Research & Personalize

 

Do as much research on the company and the position as possible, then integrate your findings into the body of your cover letter. If you can, look for the name of the hiring manager. Addressing your cover letter to someone rather than ‘Dear Sir or Madam’ adds a human element to the whole process.

 

Also, make adjustments to the cover letter for each individual position, like you would when writing your resume. Reference some of the particular requirements listed in the posting. Anything that is too non-specific to the job description will come off as generic and insincere, which is not likely to get you through to the next step of the hiring process.

 

Do: Grab Their Attention

 

Hiring managers only look at a resume and cover letter combination for a maximum of 15 seconds, so you have to make every word count. Your opening paragraph should be so compelling that the person reading it will want to keep reading – if you don’t have them hooked by the first few lines, their interest is likely going to decline. Hiring managers have also likely read several cover letters for similar positions before, so they will know a cliché when they see it.

 

Avoid the classic: ‘I am applying for this job…’ The hiring manager already knows you are applying to the job. Robin Ryan, author of the book Winning Cover Letters, illustrates a formula for writing an opening to your cover letter, called the Power Impact Technique: “begin your letter with a strong opening sentence emphasizing the major selling points and skills that you would bring to the job:

 

  1. Analyze the job — both the noted and assumed needs — and determine the most important skills the employer is looking for.
  2. Immediately address how you will meet the employer’s needs.

 

This first paragraph is what they will read so it needs to have your strongest selling points in it.”

 

Don’t: Paraphrase Your Resume

 

Keep in mind that your cover letter is not just a paraphrase of your resume. The two documents are naturally going to contain some similar information, but don’t repeat everything they are going to read on the next page. The cover letter is a chance to go into depth and expand on your experience, explaining how you would directly apply it to this position.

 

For example, in your resume you will list your past work positions. In the cover letter, you can expand on these positions by offering praise you received and goals you met, and how you aim to achieve the same at this new job. You can list some of your volunteer experience in your resume then go into more detail about the valuable skills you learned and how you have applied them to your professional career in the cover letter.

 

cover-letter

 

Do: Highlight Your Strengths 

 

When searching for a job, it can be easy to become discouraged if you don’t have very much experience. But don’t undersell yourself: you have a lot to offer, regardless of whether you match every single one of the requirements listed in the job posting. Don’t sell yourself short with lines like ‘Give me a chance’ or ‘I know I don’t have a lot of experience’, because this isn’t something that you want to draw attention to.

 

Even if you don’t have a ton of experience compared to the competition, you want to focus on the strengths that you do have. Many positions indirectly teach transferable skills, such as teamwork, communication and conflict resolution, that are valuable for nearly all jobs. And don’t be afraid to boast any past achievements and awards that speak to your talents and abilities. The cover letter is a chance to showcase all that you have to offer!

 

Do: Keep Formatting in Mind

 

Content aside, there are some basic formatting rules that should be followed when writing a cover letter. Always include your contact information (full name, email address and phone number) on the page, and keep the cover letter itself to around 500 words – any longer, and the reader is likely to lose interest. There are several templates available online if you need some extra guidance!

 

Always take the time to proofread your documents – several times. Careless typos and grammatical errors will obviously reflect poorly on you. Since this is the first impression your potential future employer will have of you, it has to be as close to perfect as possible.

 

Don’t: Use Overly Formal, Stiff Language

 

If you aren’t sure what to say in your cover letter, it can be tempting to try and ‘fancy’ it up with big words and formal language. It isn’t a bad idea to write in a formal style but going overboard can make you sound ingenuine and unnatural, and not like an approachable and comfortable future employee. Try to find a happy medium between overly casual and overly formal language and write how you would speak in a normal professional conversation.

 

What are some of your cover letter writing do’s and don’ts? We would love to hear them – join the discussion in the comments below!

 

     

resume

The Best Resume Writing & Interview Tips to Land You the Job

As the saying goes: searching for a job is a full-time job!  In a highly competitive job market, the idea of having to stand apart from the crowd can seem overwhelming.

 

Here at LPC, we have helped countless candidates craft professional resumes and interview for their dream jobs like seasoned vets. So, if you are embarking on a job search, you have come to the right place. Here we have compiled a few of our favorite resume writing and interview tips to help make the journey seem a little less daunting!

 

Resume Writing Tips

 

Writing a resume doesn’t have to be a challenge, but it does require thought and care. If your resume is not prepared to optimal standards, your chances of it being considered are slim to none! Here are a few key tips and tricks that every job seeker should follow to produce a resume that will score an interview.

 

Use Keywords in Your Resume

 

To accommodate the high volume of resumes many job openings receive, a lot of companies now use an applicant tracking system (ATS) to narrow down the best candidates based on their experience – more specifically, how their experience is listed on their resume as it relates to the job posting.

 

In the digital age, the likelihood of your resume making it into the hands of an actual human before passing an applicant tracking system is quite low. For this reason, incorporating keywords specifically used in the job description into your resume will greatly increase your chances of getting through to the interview round.

 

Adjust Resumes & Cover Letters for Each Job

 

For each job that you apply to, it is important to adjust your resume and cover letter to be as relevant as possible to the job in question. Even if you apply for five jobs that are similar in nature, it will be obvious if the exact same resume is being recycled for each one.

 

Speaking in generalities may come off as disconnected and vague. Adjusting your documents to specifically reflect the job in question does not require much effort and will really pay off in the long run.

 

Resume Format is Important 

 

Once your resume does get into the hands of a real person, you need to make sure it is chock full of relevant experience and glowing references that are presented in a polished and professional way. It may seem inconsequential, but the actual physical appearance of your resume holds significant weight.

 

Everything from the overall resume layout and how you organize your work history all the way down to your font choice can play a role in how you come off to the hiring manager, so choose wisely!

 

interview

 

Interview Tips

 

Congrats! Your expertly crafted resume has proven effective and you have an interview for a great job coming up. Once you make it to this stage of the hiring process, you need to do everything you can to be prepared as possible. The interview is where you make your first face-to-face impression with your potential future employers, so take the time to prepare for anything and everything that may be thrown your way.

 

The Interview Basics

 

The following tips may be fairly obvious to some, but it is always a good idea to make sure you have the basics covered when getting ready for an interview. It will help get you into the right headspace to really hit your meeting out of the park. Make a checklist of the following items and ensure that you complete them all:

 

  • Show up with a printed copy of your resume and cover letter
  • Arrive 10-15 minutes early
  • Make sure you know who is interviewing you and what their position is
  • Dress in clean, ironed and professional attire
  • After the interview, send a follow-up email to say thank you and reiterate your interest in the position

 

Do Your Research Before the Interview

 

Nothing will say ‘unprofessional’ like walking into an interview with no knowledge of the company you are meeting with. Take some time to research the company, the position you are interviewing for, the company’s history and values, industry news, etc. A lot of this information should be easy to find with a few Google searches, and will go a long way during the interview.

 

Demonstrating that you have a broader understanding of how you will be fitting into the company will show your interviewer that you are looking at the bigger picture and not just concerned about a paycheck.

 

Prepare for Common Interview Questions

 

Depending on the job, the industry-specific questions you will be asked are going to vary quite a bit. But it is almost guaranteed that every interview you go on will ask a handful of common questions that are relevant to most workplace scenarios. Don’t overlook or underprepare for these questions – they are your chance to give your interviewer some insight about yourself and how you will act in this position. Some of the most common questions include:

 

  • Tell me a little bit about yourself?
  • What are your greatest strengths and weaknesses?
  • Where do you see yourself in 5-10 years?
  • Tell me about a difficult workplace problem you encountered and how did you handle it?

 

If you prepare answers with tangible examples to a few of these questions, you will leave a great first impression with your interviewer.

What are some of your go-to resume and interview tips that have helped you land a job in the past? Leave them in the comments below! And, if you are looking for a new position, reach out an LPC recruiter – we are here to help.