Finding quality candidates should be a top priority for any company. Candidates that are engaged and motivated at their jobs are linked to higher job satisfaction, higher retention rates and overall productivity and profitability. The value of qualified candidates is undeniable – but how can you attract them to your jobs?
There is no one way to get candidates interested in your open positions, but some methods are more effective or appropriate than others. It depends on the industry, demographic and the position, and can also require a significant amount of trial and error, but we can all agree that the ‘post and pray’ method should be left in the past.
From the traditional to the modern, here are some of the best methods for attracting candidates to your logistics jobs.
Write a Great Job Description
It sounds simple, but writing an excellent job description is instrumental in getting candidates excited about your positions. This is the first impression your prospects will have of the position, and in some cases, your company in general, so illustrating it in an enticing way is very important. Especially in an industry that is as competitive as logistics, you have to do all that you can to make your brand stand out from the rest.
Aside from the technical requirements of the positions, some other aspects you can include in your job description are:
- Compensation and perks
- Information about company culture
- Company history and reputation
Staffing agencies can not only help you compose these descriptions, but they can ensure they get seen by the right people and on the right job boards. Don’t just write the bare minimum – you are trying to sell not only the job, but your company and your values as a whole!
Tap Into Professional Networks
Sometimes, the best logistics candidates aren’t actively looking for jobs, but you would still like to alert them to your company and jobs. Around 70% of job seekers consider themselves to be passive, but 87% of those job seekers would be open to the right possibility if it came along. Building an online presence and connecting with passive candidates on platforms like LinkedIn or Instagram can help you to build a rapport with them and give them an idea of your company. When they are ready to look for employment, your company will be the first that comes to mind!
Recruiters are great additions to any professional network: by the very nature of their jobs, they have countless candidates on hand that could be perfect for your positions, so keeping them close is a smart move.
Consider Employer Brand
Many of today’s job seekers don’t just want a paycheck – they want to work for a company with a great reputation, competitive perks and strong workplace culture. These are all elements of the employer brand, and maintaining a positive one is a crucial aspect of attracting candidates to your open positions. In addition to the way your jobs are seen, the way that you are seen as an employer is very important in gaining the trust of job seekers and getting them excited to work for you.
Professionals working in the staffing and recruiting sector know job seekers better than anyone, and they can lend a hand tapping into what exactly it is your prospective candidates are looking for in an employer, giving you that competitive edge.
Work With a Staffing Agency
Staffing agencies are one of the best professional partners to have on your side when attracting candidates to your logistics jobs. They bridge the gap between job seeker and employer and understand what both parties need, allowing them to make matches that are long-lasting and cohesive. Also, when you are hiring for volume, staffing agencies can be beneficial when you don’t have the time or resources to find talent yourself.
A specialized agency such as LPC Personnel that has experience in your specific field has a deep understanding of the industry and what qualities a strong logistics team consists of, allowing them to present your positions to prospective candidates in a strategic and attractive way.
Are you looking to add some talent to your logistics operation? If so, give LPC Personnel a call – we have over 30 years of industry experience in the Greater Houston Area and would be happy to lend a hand. Contact us today.