July 2020 – LPC Personnel

Finding quality candidates should be a top priority for any company. Candidates that are engaged and motivated at their jobs are linked to higher job satisfaction, higher retention rates and overall productivity and profitability. The value of qualified candidates is undeniable – but how can you attract them to your jobs?

There is no one way to get candidates interested in your open positions, but some methods are more effective or appropriate than others. It depends on the industry, demographic and the position, and can also require a significant amount of trial and error, but we can all agree that the ‘post and pray’ method should be left in the past.

From the traditional to the modern, here are some of the best methods for attracting candidates to your logistics jobs.

Write a Great Job Description

It sounds simple, but writing an excellent job description is instrumental in getting candidates excited about your positions. This is the first impression your prospects will have of the position, and in some cases, your company in general, so illustrating it in an enticing way is very important. Especially in an industry that is as competitive as logistics, you have to do all that you can to make your brand stand out from the rest.

Aside from the technical requirements of the positions, some other aspects you can include in your job description are:

Compensation and perks
Information about company culture
Company history and reputation

Staffing agencies can not only help you compose these descriptions, but they can ensure they get seen by the right people and on the right job boards. Don’t just write the bare minimum – you are trying to sell not only the job, but your company and your values as a whole!

Tap Into Professional Networks

Sometimes, the best logistics candidates aren’t actively looking for jobs, but you would still like to alert them to your company and jobs. Around 70% of job seekers consider themselves to be passive, but 87% of those job seekers would be open to the right possibility if it came along. Building an online presence and connecting with passive candidates on platforms like LinkedIn or Instagram can help you to build a rapport with them and give them an idea of your company. When they are ready to look for employment, your company will be the first that comes to mind!

Recruiters are great additions to any professional network: by the very nature of their jobs, they have countless candidates on hand that could be perfect for your positions, so keeping them close is a smart move.

Consider Employer Brand

Many of today’s job seekers don’t just want a paycheck – they want to work for a company with a great reputation, competitive perks and strong workplace culture. These are all elements of the employer brand, and maintaining a positive one is a crucial aspect of attracting candidates to your open positions. In addition to the way your jobs are seen, the way that you are seen as an employer is very important in gaining the trust of job seekers and getting them excited to work for you.

Professionals working in the staffing and recruiting sector know job seekers better than anyone, and they can lend a hand tapping into what exactly it is your prospective candidates are looking for in an employer, giving you that competitive edge.

Work With a Staffing Agency

Staffing agencies are one of the best professional partners to have on your side when attracting candidates to your logistics jobs. They bridge the gap between job seeker and employer and understand what both parties need, allowing them to make matches that are long-lasting and cohesive. Also, when you are hiring for volume, staffing agencies can be beneficial when you don’t have the time or resources to find talent yourself.

A specialized agency such as LPC Personnel that has experience in your specific field has a deep understanding of the industry and what qualities a strong logistics team consists of, allowing them to present your positions to prospective candidates in a strategic and attractive way.

Are you looking to add some talent to your logistics operation? If so, give LPC Personnel a call – we have over 30 years of industry experience in the Greater Houston Area and would be happy to lend a hand. Contact us today.

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It can sometimes prove difficult to source exceptional candidates on your own – you have a lot on your plate! However, working with a staffing agency ensures that each and every candidate that we match to your positions is qualified, hard-working and dedicated to doing great work. Not only does hiring qualified candidates mean you can build a strong team and a more positive workplace culture, it can also end up saving you a good deal of money down the line in some unexpected ways.

Here are some of the top ways in which qualified candidates improve your bottom line.

They Contribute to Higher Retention Rates

Working with a staffing agency that understands what you are looking for in an employee means that those employees are more likely to stay with that position for longer. When you hire a candidate that is well suited for your position, the likelihood of them leaving – or you having to let them go – is dramatically lowered. Having high retention rates cuts down on costs because you won’t have to replace your workforce as often. The average cost per hire is around $4,000, so having to do this less frequently can end up saving you big time.

They Are Less Likely to Make Errors

Research shows that candidates who are not only good at their jobs, but work within a system of positivity, support and good leadership, are less likely to make costly mistakes. They are also more likely to learn from the mistakes they do make and are more receptive to feedback that will help improve their future performance. Employees that don’t feel engaged at their place of work, either due to their disinterest in the position or their poor relationships with other employees, are logarithmically more likely to make errors that can end up costing a company a great deal of money.

Qualified Candidates Often Need Less Training

Candidates that have some background – or at least, some interest – in the position they are applying for typically need less training and are more likely to be a good fit. On average, training a new employee costs around $1,500. While it is a necessary part of any job, the opportunity to reduce this number even a little bit by hiring suitable candidates is a wise strategy.

This isn’t to say that job seekers with less experience should never apply for jobs that are outside of their training level, or that employers should not give those with less experience a chance because they don’t want to train them. At LPC Personnel, we believe in giving passionate, hardworking people a fair chance.

However, this simply means that those who are more susceptible to learning and listening, and who already have some background in the industry may need less training and attention from management. This allows them to dive into the job quicker and for you to get back to what you do best: managing an awesome team!

Happier Employees are More Productive and Profitable

When a candidate truly enjoys their position, they can be up to 13% more productive than if they were unhappy at work. Employees that are engaged and happy at work are not only more likely to be more productive, but they can increase company profits. A recent study has confirmed that when employees like their jobs and are positively immersed in the workplace culture, their productivity skyrockets and their presence can lead to higher overall profitability. LPC Personnel strives to only place candidates in positions that we truly believe to be a good overall fit for your company, to avoid any potential hiccups in efficiency.

Finding the right candidates starts with partnering with the right staffing agency. LPC Personnel has over 30 years of experience staffing the Greater Houston Area and would be happy to help you improve your bottom line through qualified, stable candidates. Contact us today to get started!