With online shopping and an expectation of quick delivery becoming the new norm, businesses need to step up in order to meet customer demands. Business owners know that in order to keep their customers happy, they must deliver exceptional customer service and an unbeatable experience.
So, how do you make sure this happens? You can start by looking at the logistics process of your supply chain. Your logistics team is absolutely vital to your business’s success. A combination of a fool-proof logistics process and an experienced team will help your business reach new heights and improve your customers’ overall experience.
What is logistics?
The Council of Supply Chain Management Professionals defines logistics as part of the supply chain process that plans, implements and controls the efficient flow and storage of goods, services and related information. A logistics team manages these materials and information between the point of origin and point of consumption in order to meet the customer’s requirements. One of the key objectives behind logistics is that the customer receives the right product at the right time and place—all at the right quality and price.
Logistics and freight transport companies went on a hiring frenzy last year in May. To keep up with the skyrocketing demand in the U.S. shipping markets, they added 18,700 jobs. Now that consumers’ shopping habits have shifted towards e-commerce, companies need more workers and a logistics infrastructure that can support this demand.
Why should I care about logistics?
Your logistical process plays an important factor in your company’s profitability. While logisticians manage the movement of materials and goods, they’re also responsible for identifying any potential areas of improvement. They understand how to move products better, at a lower cost, as well as solve problems quickly and creatively as they arise.
With so much choice available on the market, when you fail to meet your customer’s demands, they will quickly turn to your competitors. Customers want high quality products at the right price, but they also expect quality customer service from start to finish. Regardless of whether your customers are purchasing your products online or offline, your products and delivered experience need to meet your customer’s expectations. When you have a professional and experienced logistics team on hand, you can feel assured that they will help you achieve these critical business objectives.
How a great logistics team improves your business
It’s five times more expensive to acquire a new customer than it is to retain an existing customer. By increasing your customer retention rates by just 5%, you can increase your profits by 25 to 95%. Considering this, customer retention should be at the top of your priority list. If you consistently deliver the quality products and service that your customers know and love, they are more likely to stay loyal to you.
Let’s take online orders as an example. Customers like the convenience of being able to track their orders and receiving up-to-date alerts about them. If there are any delays due to weather or unforeseen events, customers appreciate being kept in the know. Your logistics team should have access to this type of information, which can make all the difference in the customer’s experience. When you keep your customers in the loop by offering special services and promotions, it is an easy way to strengthen your customer’s loyalty to you.
Lastly, logistics professionals develop partnerships with suppliers and secure competitive rates for materials and services. They identify and implement processes that are more efficient and strive to reduce business costs. They do all of this while still delivering quality products and services to customers – we can’t think of a reason to not want an amazing logistics team by your side.
What qualities should I look for in candidates for logistics jobs?
With so many changing and moving parts in this line of work, you need people with the right qualities and skills on your logistics team. When interviewing candidates for this role, take note of the qualities and skills listed below:
- Managerial skills
- Teamwork and collaboration skills
- Strong time management skills
- Strong problem solving and decision-making skills
- Negotiation skills
- IT skills to manage electronic data
- Logical and organized approach to work (especially)
When operating a business, we know that finding the best people to hire can be challenging and time-consuming. Get in touch with us today if you need help! As well as knowing the right qualities required to build a powerhouse team, we also understand what candidates want from their employers, and can help find the perfect match.
Contact us today to find and hire quality candidates
At LPC Personnel, we specialize in finding top talent within the logistics industry. We’ve been doing this for over 30 years, so it is safe to say we understand your business needs and the type of talent you’re looking for. Contact us today so we can help you find your ideal candidate.